A thought leadership article from CGI and the Retailer Magazine
Retailers around the world are on a journey to transform relationships with their customers by offering an omni-channel shopping experience, where a customer can move seamlessly between channels with ease.
This gives customers a more personalised experience: more ways to shop and interact and more tailored information about, and availability of products and services. Retailers are rewarded with stronger relationships with their customers, greater loyalty and a deeper understanding of their behaviour and preferences.
The omni-channel brings with it increased interconnection between customers, retailers and their supply chains, increased volumes and types of customer data, coupled with a rising customer awareness and concern over data privacy.
Good cyber security comes from the top – every company needs to communicate to its employees and suppliers that, in the digital world we live in, everyone has a responsibility to keep their company and their customers’ data safe.