Just reading an article in the Economist sent to me by a colleague at Logica about the use of text messaging in developing countries to verify the authenticity of medicine given to patients, which is helping combat the counterfeiters drugs trade.

Often the simplest of ideas are the most effective because people just focus on the problem they are trying to solve, rather than start from a technology perspective – and try and find a solution for it

Anyway, I thought I’d share this with you as its something we should all be reminded of occasionally

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Danny Wootton

Danny is Innovation Director for CGI UK, responsible for innovation across all divisions and delivery organisations and across the UK markets - a role Danny describes as the best job at CGI. Parts of the role include building strategic relationships with CGI’s clients around ...

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