Mindshare - Guarding the secrets of the trade
Mindshare is a global media and marketing services network with billings in excess of $27.8 billion (source: RECMA). The network consists of 115 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands.
What Mindshare Needed?
Mindshare UK was moving to an up-to-date office space in London. They wanted to make sure their new home had appropriate security standards in place. This would be followed by a renewed ISO 27001 certification.
Companies like Ford, HSBC, Nestlé, Britvic and Unilever come to Mindshare for brand promotion. Every time Mindshare needs to devise a campaign or a product launch or an innovative technique as part of a client’s media investment, they are privy to chunks of information specific to that client. Statistics, market studies and analytics – there’s a lot that builds into each client account.
Securing the client space
Since 2002, we have been working with Mindshare and many other WPP agencies to resolve the issue of client conflict. Our approach is structured to identify the issues and design innovative solutions to assure security. Mindshare achieved BS7799-2 certification in 2004, and followed up with recertification to ISO/IEC 27001, the internationally recognised information security standard.
A Success Story
Engaging minds over secure matters
The main deliverable was client confidence. Within Mindshare, and the WPP parent company this meant information security was fully addressed. Mindshare could, therefore, retain existing accounts and win new business while giving clients the guarantee that their brand strategy was in safe hands. Mindshare continues to be the fastest growing media agency in the world.
We understand what information security involves in a commercial environment. And have the kind of experience required to implement security exclusively for the world of media. Our solutions for WPP companies worldwide and hands-on support in locations as diverse as Taiwan, Singapore, Hong Kong, Beijing, Paris, Brussels, London, New York, Miami – reflect a successful track record in security - besides our deep understanding of the culture and business of media and communications agencies.