Britain benefits from operating one of the world’s most liberalised, unbundled and consistently competitive utilities markets. This has helped consumers benefit from more affordable and reliable energy, as well as improved customer services. This has extended to water supply with the opening of the Scottish water market in 2008 and the English non-domestic water retail market in 2017.
An effective market infrastructure reduces the difficulty of operating in a market that requires organisations to manage complex commercial relationships. In doing so, it removes much of the cost in managing those processes, minimising barriers to competition and stimulating innovation, of new products and services, thereby enhancing consumer choice.